Curves - Situation Analysis Essay -- essays research papers

Situation AnalysisClient AnalysisCurves International is a world-renowned womens only fitness center, a pioneer in the express workouts. Curves crisscross client base consists of all types of women from the vigorous executive to the ultra busy soccer mom, and most importantly, Curves caters to women who overall want to be healthy. Curves makes exercise free rein and beneficial for women regardless of fitness goals. Curves clients perceive it more than than a gymnasium, but as a support group and a tender outing for some. Its a place that for an hour a womanhood can feel good about herself and the goal shes operative towards. Customers like the no frill, no hassle workouts. Its a place where women could feel homely. Curves offers a haven where women can feel comfortable to let their guard down and have a good sweat. Women ar also drawn to Curves because Curves has strong brand equity. Their quality of service, revolutionary construct to the express workout is number one i n the womens fitness industry. In todays day and age, there are more women in the workforce, along with more working mothers, all which lead to a fast paced life style trying to juggle career, family, and home, which represent a very similar lifestyle for women in theme City. The market for womens fitness services and products has never been greater and continues to grow. Women represent 50.8% of the US population. National City has a population of 56,472, with 50% of the population being female. Of the ...