Project on Cement Essay

Any accomplishment requires the effort of some(pre noinal) people and this run short is no different.I especi anyy thank Mr. R.K.Gupta Director of Cii & CITMS, whose support and patience was instrumental in accomplishing this project.I would like to thank our Faculty Guide Miss.Pubali Koley whose supple effort made this project possible.My grateful ac issueledgement to all(prenominal) the module member of revolutionary tech cementumumumum limited for their support and cooperation.At last again I want to terminus my thanks to all the teachers of Cii & CITMS Dur transgressur for giving support and confidence for doing this project.picThis ambitious project at ULTRATECH cement under the project title ad AND publicityAL dodge has been carried break under the able guidance of play along & institutional experts. The vision or the objective of this project was to localise the advertise impoverishments. As the growth is a continuous process, so it is similarly precise much important to insure out the corners or the beas where the scope for the development is present.The potence of the advertise was in like manner under the s deal during this period where it is detect that the useful advertise can resultively maximize everlasting(a) revenue chroma & revenue.This advert process is alike effective to manage the planned gross revenue strategy. The advert process at WEST BENGAL cement WORKS is judiciously planned &Divided into quaternion ramifys.This practical project helped a lot to get the whapledge from all the avenues of the bollocksketing Management &it is also perceived that it provide help the familiarity time to time in its growth process.IntroductionThe function of advertizing is to close the gap between the desire death penalty and the actual job execution of instrument. The need for whole step ad program is on the increase due to the fact that the highly competitive communication channel milieu is throwing up sau cy(a) and Gordian challenges, literally invariablyy day.New and complex services ar coming into existence, at that placeby conjureing upthe need for high- caliber advertisement program. Due to the slowdown in the economy, many jobs ar coming into existence, many jobs cuts argon taking place leading to a situation where whole works must retain themselves to stay employed in the same validation or to complete in the commercialiseplace place.pic To fall upon importance of Advertising in the organization. To identify the specific Advertising bea. To identify the lastingness of different types of advertizement. To identify the best methods and techniques for announce. The development of Advertising and sales progress schemes to meet desired goals of organization. Increase in sales volume Maximize increase Developed sales promotion schemespic Because of busy muniment of the employees the consultation was quite tough after a quite of time lag time. Most of the ex ecutives were too busy, thus to obtain the desired & spotless selective cultivation there was a need to nonplus the prior ap microscope stagement from them. 50% of the sample size were not giving the correct feedback (due to varied inexplicable reason), thus there forget be variance in the outlet of the study. Most of the employees were not confident roughly the proper management (misuse) of the information provided by them. They were also often reluctant in identifying the needed information.pic g terminationAdvertising & promotional strategy at wolfram Bengal cement kit and caboodle. look methodology is the method d unity which the project has been d wizard. This includes various sources of collecting data. commit GROUPThe soft touch group for the survey was Managers, officeholders, Supervisors and of ULTRA TECH cement extra and press releases.SAMPLE SIZEOut of 38 employees, 35 were taken as a sample for the surveyQUESTIONNAIREThe confederacy is having wasted num ber of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. Some specific questions get down been dynamical relating to the topic and read been analyzed in such a elbow room that it can fulfill the objective of the project.FORMAL INTERVIEWFormal inter suck has been taken during the non peak office hour.picpicUltraTechpicOUR VISIONTO BE PREMIUM ball-shaped CONGLOMERATE WITH A CLEAR FOCUS ON EACH lineOUR MISSIONTO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGEOUR VALUESINTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND SPEEDUltraTechpicWest Bengal cement industrial plantOUR RESOLUTIONS 2009 ZERO BREAK DOWN GOOD HOUSE KEEPING devote AND SUPPORTR.B.SINGHSr.dy.general managerCOMPANY PROFILECompany NameUltraTech cementum peculiar(a)(An Aditya Birla group of troupe)Indus stress cement manufacturingType of Company public Limited CompanyUnit Name& AddressWest Bengal cement WorksNear EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West BengalRegistered Office UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093 lineup of Executives Mr. Kumar Mangalam Birla, Chairman Mrs. Rajashree Birla Mr. R. C. Bhargava Mr. G. M. Dave Mr. N. J. Jhaveri Mr. S. B. Mathur Mr. V. T. Moorthy Mr. O. P. Puranmalka Mr. S. Rajgopal Mr. D. D. Rathi Mr. S. Misra, Managing Directortable of DirectorsExecutive President& fountainhead Financial OfficerMr. K. C. BirlaChief Manufacturing OfficerR.K. ShahChief borderlandketing OfficerMr. O. P. PuranmalkaCompany SecretaryMr. S. K. ChatterjeeAT THE channelize ULTRATECHThe Aditya Birla Management Corporation Private Limited is the mathematical groups top decision making body and provides strategic direction to sort companies. Its bill of colde of Directors comprises Mr. Kumar Mangalam Birla, Chairman Mr. S. Aga Mr. D. Bhattacharya Mr. S. K. Jain Dr. S. Misra Mr. S. Misra Dr. B. K. Sing h Mr. K. K. Maheshwari Mr. Vikram Rao Mr. Ajay SrinivasanMILESTONESpic2009 Grasims pulp and fibre division has win the highly prestigious Asian CSR gift. The Asian CSR selects, Asias Premier CSR divides program, is a project of the Asian Institute of Management, Manila. The Ministry of Labor and Social Welfargon, Government of Tailand testament be conferred The Best Labor Relations and Welf be Award, 2009 on Indo Thai Synthetic Company Limited. Birla Sun liveliness Mutual Fund has been named The plus Management Company of the social class, India, by the Hong Kong based magazine, The Asset, in the clownish accords family of their three-fold an Investment Performance Awards 2009. CNBC TV18 Crisil recognized Birla Sun bearing Mutual Fund as The Mutual Fund line of pedigree sector firm of the Year in 2008 and 2009 (for 2007 and 2008), creating history as the precisely fund house to have won this recognition in two consecutive years. The Birla Sun disembodied spirit truth-Linked FMP won the Best Local CurrencyStructured Product-India at Triple an Investment Performance Awards 2009. The Best Onshore Fund House India Award by Asian Investor, a Hong Kong based magazine at Asian Investor Investment Performance Awards 2009. Rajiv Gandhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce & Industry) on 19 August 2009. The award recognizes Mrs. Birlas path breaking work among the poor, more so in Indias villages, carried out through the Aditya Birla Centre for Community Initiatives and coarse Development. caprice Cellular wins the Economic Times Emerging Company of the Year Award for 2009.MILESTONESpic2008 The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary International Polio annihilation Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians an d WHO officials. The Aditya Birla Group was honored with the India Today Groups reviewers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as tumesce as those of Readers Digest. The award was ask roundd by Mrs. Rajashree Birla, Chairperson, and Aditya Birla C show for Community Initiatives and Rural Development, at the Pegasus Corporate Social Responsibility Awards 2007 function.MILESTONESpic2007 Hindalco in a mutual venture with Alex USA Inc.Tran Works Information Services announces success of supplicate to acquire Minacs Worldwide. Grasim Industries Limited, India Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. Hindalco awarded the Genentech Safety Silver Award for its biggish(p) safety performance during 2005-06 Hindalco awarded the CII Sorabji Green stage business Centre National Award for Excellence in Water Management 2007.pic2006 Indian Rayon re-christened as Aditya Birla Novo. Aditya Birla Group to set up a world-class aluminum project in Orissa. The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada. Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. Completion of the implementation process to demerge the cement business of L&T and completion of open beseech by Grasim, with the latter acquiring controlling stake in the newly create company UltraTech. Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of embodied initiative in rural development.MILESTONESpic2005 Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as pedigree Indias Businessman of the Year 2003. Mr. Kumar Mangalam Birla is selected as The Economic Times Business leader of the year. The Group is ranked 16th in Indias premiere ever survey of Great places to work in, published in Business World magazine. The Groups joint venture co ncern, Birla Sun Life Insurance, is ranked 9th in the same study. The Group is ranked 20th in a study on the Best Employers in India, conducted by Hewitt Associates and Business Today. Hindalco receives the Asian CSR Award for its Rural Poverty Alleviation Program. kettle of fish OF W.B.C.W IN WEST BENGALpic organizational environmentWest Bengal Cement Works has rail & road connectivity to meet inward & outward logistics prerequisites. The private railroad siding is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant.The cement is packed in bagfuls with the help of three packers direct round the clock. The packed cement is dispatched to various destinations by road & rail. Organization Culture Purpose To produce the cement as per merchandise requirement with minimum cost. Objective Zero breakdown, Good Housekeeping, mental synthesis trust & support. West Bengal Cement Works is having following facilities Clinker unloading by butterball tippler ( cap. 15 trips per hour) Fly ash bowers unloading system Cement mill with 1.0 million ton per annum capacity Cement dispatch induction by road & rail Clinker, Gypsum & fly ash receipt by rail & road respectivelyLand Detailso pulverization61.67 Acreso 16 flat residential complex10202.4 Esq.o Assisted siding2830 M.o Private assisted siding2210 M. wherefore DURGAPUR?West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. RAW MATERIALSClinker Hirmi Cement WorksFly Ash Bakreswar Thermal Power Station Durgapur learn Limited (DPL)Gypsum Hindi Liver Chemicals, HaldiaSlag Durgapur vane vegetation (DPL) Bokaro Steel PlantPOWER GPL, DVCTRANSPORT northwestward Eastern Railway, National Highway-2water system River DamodarMARKET Local Growth of City developmentLAND 62.92 body politic of good land for Construction.CAPITAL Huge number of Bank for getting easy silverMANPOWER Available amount of skilled and weak Labors from local ara DEMOCRACY Good demographic structure is put Herecementum PROCESSGYPSUM from Yard Gypsum hopperElectronic enumerate feederSLAG from Yard Slag hopperFLUASH from Bin Supplied SCHENKFor accurate quantityCLINKER from Silo Slag hopper to MillSEPAX SEPARATIONCEMENTPACKING PLANTPRODUCT MIXESPacking in 50 kg bag with electronic packer loading in truck or stuff PORTLAND POZZALANA CEMENTCLINKER 70-74%FLYASH 20-25%FLYASH 3-4%PORTLAND SLAG CEMENTCLINKER 50-54%SLAG 40-42%GYPSUM 3-5%Plant LayoutpicA Partial View of West Bengal Cement WorkspicpicONpicpic Advertising is the dissemination of information by non personal agent through compensable media, where the source is clearly identified as the sponsoring organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vitalmarketing tool.FEATURES Advertising is one of the methods of promotion mix. It is a paid mass communication, not aiming at a specific individual. It is salesmanship in committal to writing or printed salesmanship. It is undertaken to influence the defileing behavior of the customers. The communication media are respective(a) such as print (newspapers and magazines), broadcast (radio and television), and direct (mail, billboards and motion pictures). genius OF ADVERTISING Element of Marketing Mix Promotion Mix corporation Communication Massages Price of Advertising Sponsor Persuasive Element of prevail Identifiable Target GroupSCOPE OF ADVERTISING Effectiveness of Massages leave Media Merchandise Advertising Functions Responsibility of Advertiser Fulfillment of Objectives Generates Various Activities Advertising as an Art & SciencePRIMARY FUNCTIONS OF ADVERTISING To increase sales Persuading dealers to stock Assisting dealers to stock Increase in per capita use Recognition for quality Protecting manufacturers interest To eliminate seasonal fluctuations Creation of demand substitute(prenominal) F UNCTIONS OF ADVERTISING Oral support to salesman To furnish correct information Ensures harvest betterment Sense of security Appointment of efficient employees The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of brand devotion and so on.Advertising Objectives Simulating Demand The current user of a crossing whitethorn be persuaded to increase the existing rate of harvest-feast consumption. This may be reminding them more or less the product, its brand and the possible advantages of the product. The second way of bear on demand for the product is to collect new user into the market by telling them the qualities of the product and possible uses so that they may change their brand. The terzetto way of stimulating demand is to tell the current users about new users of the product so that customers may use the companys product for several another(prenominal) purposes. Increasing profits Advertising does increase sale of the product. Advertising will reduce various marketing costs item objectives of Advertising It introduces new product to potential customers. It promotes the brand by recap purchase leading to brand loyalty. It increases the timing and number of uses. It builds the product and company image. It sets the trend by changing perception and behavior. It aids sales promotion campaign. It shoots up the sale and increases the market portion. It answers the competitive attacks.Reminder advertising Reminding them where to buy it. Maintaining its top of mind sentience. Information Advertising Informing the market about a new product Suggesting new uses for a product. Informing the market of a price change. Explaining how the products work. Describing the available services. Correcting the false informations. Reducing consumers fears. structure up a companys image. Persuasive advertising create brand alternative. Encouraging switching to your brand. Persuading custome r to purchase now. Persuading customer to receive a sales call.Advertising Goals To increases sales To establish brand equity, and To enter the propose market.Behavioral goals Advertising goals aim at changing the pose and behavior of the target reference towards a brand. Advertising goals in behavioral terms is analysis of the communication and decision process that will come to the desired buyer behavior. Advertising could be aimed at any of these or a communication of these intervening variables.Communication Related goals Advertising is say at a group of users of product called the target listening. Attract perplexity Secure interest. establish desire for the product and finally Obtain action.Approaches for screen background Advertising Objectives AIDAS model A refers to Attention I refers to Interest D refers to Desire A refers to action and S refers to SatisfactionADVERTISING duplicate ELEMENTS Headlines Subheading Body copy Captions Blurb or balloon Boxes and panel s Slogan, Logo, tactual sensationGUIDELINES FOR COPY WRITING Cash in on your personal image Write from the heart Learn from the experience of others case the product Study competitors advertisement Study testimonials from customers Solve the prospects problem contrive your subconscious mind to work Ring the changes on a made ideaCOLOUR Colors are often utilise to attract attention and to enhance memory value.ADVERTISING LAYOUT PROCESSpicpicVARIOUS ADVERTISING MEDIA PRINT MEDIA Newspapers Magazines Journals OUTDOOR MEDIA Advertising Boards Vehicle advertising Electric displays put away writing Sandwich men DIRECT MAIL Leaflets sales earn Folders Booklets Catalogues Brouchers BROADCASTING MEDIA Radio T.V Film Web based advertisingpicAN OVERVIEWSales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and improve the marketing performance of sellers.Need of sales promo tion To secure attention towards new products. To improve the market share of a company. To avoid duplication of goods. To create awareness among consumers about new brands. To baptismal font competition in the market. To create lecture points for their sales force.SALES PROMOTION TOOLS Contest Premium offers Mail in unblock offers Free gifts with goods Picture cards Gift coupons Coupons Cross coupons big packs Money off offers Sales lettersSALES PROMOTION STRATEGYpicADVERTISING & SALESPROMOTION STRATEGY TAKENBYULTRATECH CEMENT LIMITEDADITYA BIRLA GROUP AT A GLANCEo The grow of the Aditya Birla Group date back to the 19th century in the beautiful town of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, put the foundation for the House of Birlas. Through Indias arduous times of the 1850s, the Birla business expanded rapidly.In the early part of the 20th century, our Groups founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He represented India at the first and second round-table conference in London, along with Gandhiji. It was at Birla House in Delhi that the luminaries of the Indian freedom struggle often met to plot the drop of the British Raj.Aditya Vikram Birla putting India on the world mappic A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long out front globalization became a buzzword in India. In the then vibrant and free market atomic number 16 East Asian countries, he ventured to set up world-class yield bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy bon ton. He p ut Indian business on the globe, 22 years before economic liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt.picQuality push Mr. B. Venugopal, Senior Vice-President, UltraTech Cement Ltd, at the inauguration of roving concrete research lab in Durgapur.UltraTech Cement, as part of its product plus services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those structure houses about its quality.ULTRATECH BRAND POWERExcerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd.pic In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand wantonover. With UltraTech Cement, the A ditya Birla Group has established itself as not only the most respected domestic pseud but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of the companys cement products.Signature linepicThe name UltraTech with the signature line, The steers Choice, admirably captures the premium nature of the brand and its salience. tally to Mr. Puranmalka, excellent product quality and customer care will lie the hallmark of UltraTech cement.Jaan Wahi Pehchaan NayipicKeeping pace with the current industry trend and taking the UltraTech brand to a new pedestal, the group distinct to have one national brand. Birla Plus with its rattling strong presence in the North was a rattling thoroughly known brand. Its tag line Har Nirman Ki Jaan and Is cement mein Jaan Hain had become household phrases. Observes Mr. Puranmalka We opted for UltraTech as the national brand because plot on the one hand, it gives us the probability to strengthen common attributes of a premium brand, scale of operations and the Aditya Birla Groups reputation, it also provides an opportunity to build on the positioning platform of expert and imagery signifying pass along, cutting edge applied science and modernity.StrategyAlthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and some strong regional brands have been fighting for mind space. Says Mr. Puranmalka Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a great following in our area and we wanted to explore the possibility of associating with this sport.CHAK DE STRATEGYpicIndia, the worlds largest producer of characteri sations in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great delight platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was use by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting womens hockey in India, became an all-time hit. In the movie UltraTech was the sponsor of the Indian womens hockey squad. UltraTech branding was all over, throughout the movie.It was a big gamble we took,says Mr. Puranmalka. Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the womens hockey title in reality and our cricket team winning the foremost 20-20 World Cup.BRANDED takeSurging ahead of competition, the cement business brought in a new con cept in cement marketing UltraTech Building Solutions, a one-stop shop for all construction needs. This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in construction in the country today, says Mr. Puranmalka. Advocating our Plan, Build and Support philosophy, it seeks to enhance the shopping experience of customers and strengthen existing plenty partnerships, by upgrading the service proposition. It offers a wide spectrum of end-to-end home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from proviso to completion.Basically, every customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as tumefy as value-added services like Vastu, usage of budget software to think costs involved for construction, paper clearance procedures, etc. The customer gets a ready reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key learning points, the company intends to open many more outlets across the country.Measuring EffectivenessOnce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr.Puranmalka. We are research-savvy in our approach. We go into minute details to attain out the cause and effect, keeping the larger picture in mind. This is trustworthy right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to apprehend various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds Recently we initiated and completed a customer cheer survey to take care the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.Rajasthan Royals ropes in UltraTech as team sponsor Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchises sponsor roster stands at eight. Rajasthan Royals CMO Raghu Iyer, All deals are intended to be long-term. Our former team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably. UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the two parties can best take this relationship forward. As had been reported earlier by Indiantelevision.com, TCS is the franchisees technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years.The Televisio n Plan The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategicpartnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days prior the encounter, there will be special features in the form of player profiles and interviews. In India the franchises partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. plot of ground Road to Victory is about how the team triumphed in the IPLs inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to shake off the IPL a success.picThe prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED.The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire.The following step by step analysis is a symmetrical mix of good high quality and dire views.1. How advertising is effective to increase the sales volume? evermore 65%To great end 25%To some achievement 10%To very little purpose 0.0Not at all 0.0pic input signal As there is no magic for success and to increase sales volume and profit, Advertising is the only key.2. How advertising is effective to stimulate demand for the product?Always 60%To great finale 25%To some conclusion 15%To very little purpose 0.0Not at all 0.0pic annotation Without advertising its very complex to stimulate demand for product.3. DO you face that Advertising will reduce various marketing costs?Always 55%To great tip 35%To some period 10%To very little extent 0.0Not at all 0.0picRemark Advertising is so effe ctive to reduce various marketing costs.4. Do you feel that Advertising increases repeat purchasing?Always 70%To great extent 20%To some extent 5%To very little extent 5%Not at all 0.0picRemark Maximum no. of customer accepts that advertising increase repeat purchasing.5. Do you feel that Advertising informing the market about a new product?Always 85%To great extent 10%To some extent 5%To very little extent 0.0Not at all 0.0picRemark Advertising is highly effective to inform the market about new product.6. Is Advertising act as building up a companys image?Always 68%To great extent 23%To some extent 5%To very little extent 4%Not at all 0.0picRemark Advertising is a attendant method to build up companys image.7. How Advertising is encouraging method for market positioning?Always 52%To great extent 25%To some extent 10%To very little extent 7%Not at all 6%picRemark Advertising is quite impressive method for market positioning.8. How Sales Promotion levelheaded t o improve the market share of a company?Always 55%To great extent 20%To some extent 15%To very little extent 10%Not at all 0.0picRemark Sales promotion is effective policy to improve the market share of a company according to people.9. How sales promotion work to face competition in the market?Always 70%To great extent 20%To some extent 10%To very little extent 0.0Not at all 0.0picRemark Sales promotion used as effective tool to face competition in the market.10. Do you feel that Sales Promotion should attract the attention of the target audience?Always 75%To great extent 20%To some extent 5%To very little extent 0.0Not at all 0.0picRemark Sales promotion should attract the attention of the target audience to purchase particular product.ADVERTISING dominanceMost advertiser try to measure the communication effect of an AD that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the ADS sales effect. The consumer feedback m ethod asks consumers questions such as these1) What is the main inwardness you get from this AD?2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD & what works poorly?4) How does the AD make you feel?5) Where is the best place to reach you with this message? Portfolio tests ask consumers to view or listen to a portfolio ofadvertisements. Recall level indicates an ads ability to stand out and to have its message understood and remembered. research laboratory tests use equipment to measure physiological reactions heartbeat, blood pressure, pupil dilation, galvanic peel response, perspiration to an ad.SALES EFFECT RESEARCHWhat sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertisings effect on sales. The sales impact is easiest to measure in direct marketing situations and hard est in brand or corporate image building advertising.Companies are generally interested in noticeing out whether they are overspending on advertising.Researchers try to measure the sales impact through analyzing historical or experimental data.picSALES PROMOTION EFFECTIVENESSpicOnce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr. Puranmalka.We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is professedly right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc.Mr. Puranmalka adds Recently we initiated and completed a customer satisfaction survey to understand the expe ctations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.picThe improvement in sales & profit is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. The structure of a persuasive message can influence the effectiveness of advertising. Customers influenced by message appeals like comparative, fear and humor appeals. The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. Sales promotion schemes lead to increase of sales.pic It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of adver tising and sales promotion techniques. Management is being advised to improve inefficiencies such as Advertising message should be meaningful. Avoid unethical advertisings. take down use of women as sex objects in Ads. Banned on alcohol & tobacco ad. Reduce using of false claims & info. Careful about social values & consumer rights. These are some initial steps which improve advertising efficiency. Efficient advertising and sales promotion schemes increase profit of organization. So, it helpful to meet organization goals.pic PHILIP KOTLER, Marketing Management Monthly Magazine issued by company Mr.B.Devamaindhan, Advertising management and Sales promotion Web based information certainty Design good layout and message of advertising to make it effective. Organize sales promotion programs to increase sales volume and repeat purchase. Care about ethical issues and social values. Provide quality service to the customers. Use dependable schemes to promote consumers.A FINANCIAL REPORT O N ULTRATECH CEMENT LIMITEDCash Flow statement of UltraTech Cement LimitedProfit before tax 1,361.46 1,507.01 1,166.19 285.59 43.24 Net cash flow-operating activity1,457.57 1,375.26 1,113.09 551.63 337.42 Net cash used in investing -1,645.43 -1,441.79 -1,046.25 -357.24 -87.18 activity Net cash used in fin. Activity 191.66 77.63 -38.84 -191.02 -235.81 Net inc/dec in cash and 3.80 11.10 27.99 3.37 14.43 equivalent Cash and equivalent begin of 100.69 89.59 61.60 58.23 41.83 year Cash and equivalent end of year 104.49, 100.69, 89.59, 61.60 56.6 Dividend Sheet of UltraTech CementYEARMONTH DIVIDEND(%)2009 Apr 50 2008 Apr 50 2007 Mar 40 2006 Jul 18 2005 Apr 8 2004 Sep 5 Annual results in brief UltraTech CementLimited Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Sales 6,436.96 5,509.22 4,910.83 3,299.45 2,681.05 operating(a) profit 1,760.29 1,720.06 1,417.81 554.26 272.81 Interest 125.51 75.67 86.83 89.64 106.88 Gross profit 1,68 4.46 1,744.24 1,392.44 501.62, 188.18 EPS (Rs) 78.48 80.94 62.84 18.46 0.23 Profit loss account Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Income operate income 6,385.50 5,512.43 4,909.05 3,299.45 2,681.05 Expenses Material consumed 1,193.97 1,008.92 902.06 733.72 609.13 Manufacturing expenses 1,805.56 1,314.78 1,194.54 958.30 839.40 Personnel expenses 216.76 171.55 117.22 92.26 72.96 Selling expenses 1,256.46 1,143.02 1,137.66 843.99 650.98 Administrative expenses 177.93 160.03 133.93 109.57 137.36 Expenses capitalized -8.38 -13.37 - - - Cost of sales 4,642.30 3,784.93 3,485.41 2,737.84 2,309.83 Operating profit 1,743.20 1,727.50 1,423.64 561.61 371.22 early(a) recurring income 99.29 87.31 57.65 23.11 21.70 Adjusted PBDIT 1,842.49 1,814.81 1,481.29 584.72 392.92 Financial expenses 134.09 81.93 92.61 96.99 128.05 Depreciation 323.00 237.23 226.25 216.03 221.78 opposite write offs - - - - - Adjusted PBT 1,385.40 1,495.65 1,162.43 271.70 43.09 Tax c harges384.44 499.40 383.91 55.83 -36.45 Adjusted PAT 1,000.96 996.25 778.52 215.87 79.54 Non recurring items -23.94 11.36 3.76 1.48 -77.24 Other non cash adjustments - - - 12.41 0.55 Reported net profit 977.02 1,007.61 782.28 229.76 2.85 Earning before appropriation 2,575.14 1,782.77 962.85 239.87 20.77 Equity dividend 62.24 62.24 49.79 21.79 9.33 Preference dividend - - - - - Dividend tax 10.58 10.58 6.98 3.06 1.33 Retained earnings 2,502.32 1,709.95 906.08 215.02 10.11 SUBSTANCEObserving this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05 and it increased 1496.28 in Mar 09. We find a steady growth of UltraTech cement limited in six year. Companys dividend jump 5 50 in six year only (2004 2009). Net profit was 2.85 in Mar 05 and 977.02 in Mar 09. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 05).Advertising expenses of this company increases cause of adver tising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities.picpicpicpicpicPCS SILO1PCS SILO2BALL torpedoStep 1THUMBNAIL SKETCHESSTEP 2ROUGHSTEP 3COMPREHENSIVESTEP 4PASTE UP OR mechanisedDEFINING THE SALES PROMOTION TARGETSETTING SALES PROMOTION OBJECTIVESSETTING THE SALESPROMOTION BUDGETDEVELOPING THE SALES PROMOTION STRATEGYSELECTING cause OF SALES PROMOTIONCOORDINATING THE PLANEVALUATING SALES PROMOTION EFFECTIVENESSSHARE OF MARKETSHARE OF MIND AND HEARTSHARE OF partingSHARE OF EXPENDITURES