Finding Freedom with a Dodge Truck and Love with a Zales Diamond Essay

determination Freedom with a Dodge Truck and Love with a Zales infieldTelevision commercialiseds, although usually ignored and generally disliked by the public, argon more influential than most deal think. Their concepts are subconsciously indifferent and whether or not viewers realize it, they leave an impact on their minds. Marie Winn quotes an English instructor in her essay, Television Addiction, as saying I find television almost irresistible. When the set is on, I cannot ignore it. I cant turn it off (506). Advertisers know that people fashion addicted to television shows and beca hire of this, they are forced to watch the commercials as well. These repetitive commercials get the consumers influenced by what they see. For example, Dodge promoters use a ram as their mascot which is reflected in their motto Grab Life by the Horns, and it is shown at the curio of all their commercials. They want you to seize the license in life that you get while making a Dodge car a de velop of it. Another example of an abstract idea promoted in a commercial is the Zales diamond advertisement where a man expresses his love for his girlfriend by not only unrestrainedly shouting it out loudly, but as well by presenting her with a beautiful diamond ring. While these commercials induce people to buy their products, they also evoke certain emotions, more specifically the ideas of emancipation and love.Dave Barry states in his essay, Red, White, and Beer, Lately Ive been feeling very patriotic, especially during commercials (519). So, commercials get the power to make consumers feel particular emotions. For instance, the Dodge car promoters use an outdoor setting in their commercial to advertise their trucks. The area is a vast, wide open plain with no... ...tisement for it, because of its visual representation. In conclusion, advertisers have the personal line of credit of not only tempting viewers to buy a product, but also the power to make them feel emotions t hrough visually present different situations. Dodge wants you to break away from the norm and embrace freedom while Zales encourages spontaneity in love. In order to fulfill these emotions, the viewers are induced to purchase the product, therefore accomplishing the task of the advertisers.Works CitedBarry, Dave Red, White, and Beer The McGraw-Hill proofreader eighth ed. Ed. Gilbert H. Muller New York McGraw Hill, 2003, 519-521Dove, Rita Loose Ends The McGraw-Hill Reader eighth ed. Ed. Gilbert H. Muller New York McGraw Hill, 2003, 503-505Winn, Marie Television Addiction The McGraw-Hill Reader 8th ed. Ed. Gilbert H. Muller New York McGraw Hill, 2003, 505-507