'Management of Marketing Channels Assignment\r'

' steering Development Institute of Singapore in capital of Uzbek Faculty of blood merchandise worry of Marketing Channels Assignment Name: Gafurov Nodirbek Batch#: B0900377 set back of Contents administrator Summary3 Introduction4 The Role of preparation stove instruction5 Flextronics Logistics Management7 plough Logistics9 Flextronics in Channel Management10 References:12 Executive Summary This assignment demonstrates the most call condescension atomic number 18as of the given, Flextronics International Ltd.It analyzes the kernel businesses of the company as logistics and preparation mountain cosmic string that is subjective for the development and business function of the company. All recallings of the company extype Ales argon gained during whole probe from a range of reliable sources; much(prenominal) as websites, textbooks, audio materials, and some some other coherent newspapers. Introduction The core purpose of this statement is to draw and to discuss the aim of communicate ambit recognizement is playing today and how the company has capitalized it and hold of Flextronics’s applied science to hardlytocks its self in logistics commission.Also it allow ins a justification of Flextronics use of terminate logistics and its relation to merchandiseing expect and hold water of each personal view of Flextronics’s lineament in Channel Management. The report bequeath be organized as follows: Section 1: The aim of Supply fibril Management Section 2: Flextronics’ Logistic Management Section 3: drive off Logistics Section 4: Flextronics in Channel Management The Role of Supply Chain Management Business today is in a large-scale surroundings.This milieu forces corporations, regardless of blank space or key foodstuff base, to judge the rest of the world in their free-enterprise(a) tactic analysis. Organization endnot separate them from or trim down outside factors such as economic trends, emul ous situations or technical schoolnology innovation in other countries, if some of their rivalrys are rivals or are fit(p) in those countries. Companies are going truly ecumenical with Supply-chain Management (SCM). A company hindquarters mannequin up a merchandise in the linked States, produce in India and sell in Europe.Companies make changed the ways in which they handle their actions and logistics activities. Changes in trade, the development and innovation of transport infrastructures and the increase of competition arrive elevated the importance of run management to levels. Liberalization, Privatization and ball-shapedization (LPG) of the economies and organizations has fuelled the combativeness among company. A number of issues render crown to the growing globalization of the world parsimony and as a result the competitive environment approach by the company has changed radically since the last decade.The drivers of globalization include: decreasing tariffs, changed transportation, communications and nurture technology, global manufacturing of mathematical products and approach talent of serve across foodstuffs. These changes pull in enabled the global competitors to make the products and run available to guests worldwide, and the results have been a proliferation of choices for consumers and a need for the companies to offer greater products and serving quality at lower cost in order to remain competitive.Changes in technology and globalization of products and services have also resulted in increasely dynamic markets and greater uncertainty in customer subscribe to. SCM tools and techniques are mechanisms that can allow the companies to reply to these environmental changes. Hence the reason as to why run chain management has be go fashionable during the past decade is the phenomenon of globalization. Increased competition has make business look for core competencies for enhanced per markance.If a particular organization i n some country has the core competence for a certain product/comp whizznt/service, it will get the business for that product/service. This is called global outsourcing. A yield chain is define as a set of one-third or to a greater extent companies at present linked by one or more of the upstream and downstream flows of the products, services, pay and tuition from a source to a customer. It consists of all the stages mingled, directly or indirectly, in fulfilling a customer’s demand. It not only includes the manufacturer and suppliers, but also transporters, struggleehouses, retailers and customers themselves. at bottom an organization, the supply chain includes all the inclines involved in fulfilling a customer demand. These functions include, but are not limited to, new product development, marketing, operations, distribution, and pay and customer service. Flextronics International Ltd. (Flextronics), incorporated in whitethorn 1990, is a international supplier of straightly integrated analyzable use and electronics manufacturing services (EMS) to original equipment manufacturers (OEMs). The corporation physical bodys, builds, ships and services for electronics products for its consumers passim a internet of services in 30 countries among four continents.Its set of clients consist of Alcatel-Lucent, apply Materials, Cisco Systems, Dell, Ericsson, Hewlett-Packard, Huawei, Johnson and Johnson, Lenovo, Microsoft, Research in Motion and Xerox. The services the Company presents across all the market bulges it serves consist of design and engineering services, original design manufacturing (ODM) services; components design and manufacturing, systems assembly and manufacturing, printed locomote board and flexible circuit fabrication, logistics and after sales services. In April 2012, it obtained Stellar Microelectronics. In June 2012, Tessera Technologies, Inc. s wholly owned subsidiary, Digital Optics hatful (DOC), purchased certain additi ons of Vista Point Technologies from the Company. As of ring 31, 2011, the Company’s whole manufacturing capability was slightly 25. 1 million square feet. Flextronics works directly with leading manufacturing and distribution companies and facilitates them address their business challenges. From our trust working with key corporations in consumer products, high tech and industrial manufacturing, there are six key trends leading to significant impact and change to supply chain design and performance: Trend 1 †Demand planningTrend 2 †Globalization Trend 3 †Increased competition and price pressures Trend 4 †Outsourcing Trend 5 †Shortened and more tenfoldx product life cycles Trend 6 †adpressed integration and collaboration with suppliers Moreover, our company must facial expression corporate challenges that impact Supply Chain Management such as reengineering globalization and outsourcing. Why is it so master(prenominal) for the company to get products to their customers promptly? alacritous product availability is a key to increasing sales, says R. Michael Donovan of Natick (Mass. 2002), a management consultant specializing in manufacturing and information systems. Theres a substantial profit advantage for the limited time that you are in the market and your competitor is not,” he says. â€Å"If you can be there source, you are likely to get more orders and more market share. ” The ability to deliver a product windy also can make or buck a sale. â€Å"If two products appear to be get even and one is immediately available and the other will be available in a week, which would you consume? ” Clearly, â€Å"Supply Chain Management has an eventful fibre to play in moving goods more quickly to their destination. ” Flextronics Logistics ManagementInitially, the supply chain management was referred to the functions of logistics, transportation, purchasing and supplies. Though, the emerg ence of the supply chain management has moved to digest on integration, visibility, cycle time reduction and streamline channels. The new integration has a variety of activities that include: * Integrated Purchasing Strategy * supplier desegregation * Supply Base Management * Supply Chain Management Logistics activities continue living since the early 1900s. These tricks were prototypic associated with the military as a branch of war that pertains to the movement and the supply for armies.Military forces all the time employ to make use of logistics models to make sure the availability of the compulsory material at the right place and on right time. Logistics is being apply by the military even today. After 1950, supply chain management got a boost with the toil and manufacturing orbit getting highest attention. The inventory became the responsibility of the marketing, accounting and deed areas. Order processing was part of accounting and sales. Supply chain management beca me one of the most hefty engines of business transformation. It is the one area where operational cleverness can be gained.It reduces organizations costs and enhances customer service. The development led to an Internet-based application for Supply Chain Management. Within a firm’s supply chain management, logistics is the work required to move and geographically position inventory. As such, logistics is a subset of and occurs within the broader framework of a supply chain. Logistics is the process that ca-cas value by time and positioning inventory. Logistics is the combination of a firm’s order management, inventory, transportation, warehousing, materials handling, and packaging as integrated throughout a facility network.Integrated logistics serves to link and synchronize the boilersuit supply chain as a persisting process and is essential for effective supply chain connectivity. While the purpose of logistical work has remained basically the same over the de cades, the way the work is performed continues to radically change. Flextronics Global Services is a supplier of aftermarket supply chain logistics services. Its set of services serve clients run in the computing, customer digital, infrastructure, industrial, mobile and medical markets.It provides triune logistics solutions, including supplier managed inventory, in ricochet goods management, product postponement, build/ set up to order, order performance and distribution, and supply chain network design. Too many an(prenominal) of such companies will find themselves victims of the powerful new transactional systems they put in place. Unfortunately, many leading-edge information systems can capture reams of entropy but cannot slow translate it into actionable intelligence that can enhance real-world operations.As one logistics managing director with a brand-new system said: â€Å"Ive got three feet of reports with every peak imaginable, but it doesnt tell me how to run my bu siness” This manager built an information technology system that integrates capabilities of three essential kinds. For the short term, the system enabled to handle everyday transactions and electronic commerce across the supply chain and thus military serviceed align supply and demand by sharing information on orders and casual scheduling.From a mid-term perspective, the system facilitated planning and conclusion making, supporting the demand and shipment planning and master production scheduling needed to allocate resources efficiently. To add long value, the system enabled strategic analysis by providing tools, such as an integrated network model, that synthesize selective information for use in high-level â€Å"what-if” scenario planning to help managers evaluate plants, distribution centers, suppliers, and third-party service alternatives. Reverse LogisticsThe devise of efficiency and competitiveness of companies, as hale as legal and environmental aspects, a nd the change in the custom culture of consumers have stimulated the growth of airlift logistics. In many cases, the existence of a well managed hold back logistics system is essential in the decision of purchasing products or services. Clients prefer suppliers that can consort in a close relation with their teams, to improve products and processes, and that cooperate in the solving of problems which may come off.To those clients, the sale is just the beginning of a relationship. Reverse logistics is a rather wide area/function that involves all the operations related to the reuse of products and materials such as the logistics activities of collecting, dismantling and processing of products and/or materials and used pieces in order to assure a sustainable recuperation of those that do not harm the environment (Revlog, 2005). Reverse Logistics is a process whereby companies can bring to pass more environmentally efficient through recycling, reusing and diminution the amount of materials used. Viewed narrowly, it can be thought of as the reverse distribution of materials among channel members. A more holistic view of Reverse Logistics includes the reduction of materials in the forward system in such a way that fewer materials flow back, reuse of materials is accomplishable and recycling is facilitated”. (Carter and Ellram, 1998, p. 85).The fact of reducing materials used in the processes is according to some authors (Rogers and Tibben-Lembke, 1998) considered as Green Logistics and not Reverse Logistics, although the same authors agree in that the bound line between both concepts is not forever and a day clear. On the other hand, Carter and Ellram seem to keep miserly to the same channel in which the forward flow was generated, against the more broad view in which other companies outside the business chain could be raise from the returns flows.The Company offers a suite of integrated reverse logistics and repair solutions that are operated on gl obally consistent processes. With its suite of end-to-end solutions, the Company can manage its customers reverse logistics requirements while also providing precise feedback of data to their supply chain constituents while delivering continuous profit and efficiencies for both existing and new generation products. Its reverse logistics and repair solutions include returns management, exchange course of studys, complex repair, asset recovery, recycling and e-waste management.The Company provides repair expertise to multiple product lines, such as consumer and midrange products, printers, personal digital assistants (PDA), mobile phones, consumer medical devices, notebooks, PCs, set-top boxes, game consoles and infrastructure products. With its service parts logistics business, the Company manages all of the logistics and restocking processes essential to the operation of repair and refurbishment services. The integration of reverse logistics operations inside the logistics effort of the corporation should be the first step in the process of corporate-wide integration.In the case of Flextronics, create a center of attention senior management attention and support look like to be the hardest task concerning returns. Mapping out the reverse logistics program and identifying the various departments directly or indirectly relate in returns handling can prove to be a valuable inventiveness. Clear tasks must be assigned to accounting, sales, finance, marketing, etc. regarding increasing the efficiency and authorization of the reverse logistics program. Flextronics in Channel Management The procedure of Flextronics in Channel Management has been considered as an important competitiveness factor of other companies.This is especially important for the electronics industry given the high perish ability of its products and the complexity of its distribution channel. These factors combined make critical the relation between the members of the distribution channel. Th e world economy is becoming borderless and integrated, driven by global market forces, global technological forces, global cost forces and semipolitical and macro-economic forces. The integrated world economy and global competitive arena is changing the way in which companies traditionally operated.There is also geographical, functional and sectored integration, which gives a truly global playing field to the companies and results in channel management. then Channel Management is playing vital image in Global competitiveness. To conclude the practical implications, channel management’s tasks and behavior seem, on the surface, to be similar to traditional management. However, the difference in the form of a SCO as a starting depute for the management is considerable. To acquire a proper SCO, the SCM literature suggests that a major change in the brainpower must be achieved.To become best trust in SCM performance is therefore not easily achieved. However, SCM seems to be a promising strategy for many companies when considering the best practice companies’ profitability and growth, and this dissertation can hopefully give practitioners some advice about amend SCM performance. References: Barry, J. Girard, G. ;amp; Perras, C. (1993), Logistics planning shifts into reverse. Journal of European Business, Vol. 5, No 1, pp. 34â€38. Business Dictionary (2012) Definition-What is logistics management? And its fictional character in the business Available at: http://www. usinessdictionary. com/ rendering/logistics-management. html#ixzz2Ar3FkYOr [Accessed on: 1st November, 2012] Flextronics (2010-2011) Corporate mixer and Environmental Responsibility Program Sustainability Report: Flextronics Supplier CSER Program Overview pp. 64-68 Hawks, Karen. VP Supply Chain Practice, Navesink. (2006) Reverse Logistics time Available at: http://www. rlmagazine. com/edition01p12. php [Accessed on: 17th October, 2012] Melissen F. W. ;amp; A. J. de Ron (1999), Defining recovery practices †definitions and terminology, International Journal on Environmentally\r\n'