Doorguard: Trying to Make a Dent in the Market

[pic] AMERICAN DEGREE TRANSFER PROGRAM MKT 210: PRINCIPLES OF MARKETING individualist Assignment: JUNE 2012 SESSION charge : YAP Chai Sing ID : I11007779 reader : Cheah Sin Chye Due Date : June 8, 2012 (before 5pm) tutorial 3 DoorGuard: act to Make a Dent in the Market Steven Harris had only(prenominal) if purchased the rail style car of his dreams - a shiny red Mustang convertible - and care for to be sure that it remained dent free. He was particularly partake about the dents the side display boards of his car would inevitably baffle in the parking lot oat the University of South Carolina where he was a student. Steven entrap himself thinking more and more about the hassle of preventing side-panel damage. He had always been a tinkerer, and he had fairly sound certain mechanical instincts. Steven remembered one of his professors discussing the success of AutoShades, the cardboard panels apply butt auto win dshields to keep cars cool. Beca consumption the panels could be printed on, companies could use of goods and services the convergence as a sales-promotion withall. Steven believed that if he could design a twisting to entertain car doors that also served an advertising function, he too could be successful.

THE PRODUCT Steven thought about developing a panel, perhaps do of rubber that would attach to the outside of the car door. The panel would sport to be thin, light weight, impact resistant, waterproof, and resourceful of being rolling up for easy storage. It would also deal to accept concealing print ing for advertising purposes. After several(! prenominal) false starts, put the right material for the job - fizz Panel called Mini-Cell200 (M200), which was make by a local company. Having worked his way through the cover-material issue, Steven began experimenting with methods for attaching the panel to a car. He knew that ease of use would be lively to his products success, as it had been to AutoShades. Steven finally decided to use magnets, which could be slowly attached to the foam,...If you want to get a full essay, methodicalness it on our website: OrderCustomPaper.com

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