Business to Business Marketing. Industry: Laser Printer market

Table of Contents Introduction         4 Market purlieu         5 Market Segments         11 produce Offering         14 Organizational Strength & Weakness         15 Product position         17 Adoption Cycle         18 Product(s) manners Cycle         20 Ansoff Product Matrix....................................20 BCG Matrix................................................21 Bowmans Strategy Clock.................................22 Market Shargon......................................................23 gross gross Forecast....................................................23 Marketing admixture         24 Product         24 harm         27 Placement         28 Promotions         29 Advertising         29 Event Marketing         31 Public Relations         31 On-line Mar keting         32 Monitoring and Evaluation         34 Reference..................................................................36 Introduction This market place placeing project describes the general course of work and recommendations for the merchandising effort of colour in optical maser Printer. It describes nigh the opportunities in the printer market environs such as market size, trend, technological, economic and market profitability. familiar market subdivision based on the public, non-public, government and end-user sector. drive segment that go away be on hotel industry and harvest-feast offering forget be based on reproduce Phaser 7700 Color Laser Printer. It will also explain betray and product positioning, tactics strategies for fuji Xerox technology Australia. Marketing objectives consent 2 components: 1)          conclusion -         differentiate our product and service from our competito rs.

-         Increase market treat and sales -         Ehance relationship with our animated and new customers -         Increase marketing effort -         Expand the number of distributors 2)         Benchmarking -         cost reduction as a benchmark to increase Xerox annual revenue Market Environment Market Trends         During November 2002, the laser printer market trend had shown a ordained growth of 12%.         Laser printer sales had posted a 6% pot growth and 16% increase in value. A positive year-on-year growth trend is evident in this segment. Market profitableness         The volume of competition among existing competitors -         At least 12 existing competitors in the marketplace -         Product offering and strategies offered by the competitors are different. -         numerous or equally balance competitors. -         Competitors commitments are high towards pass on members and customers. -         Competitors... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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