Nike Fuel Band

PED 467 Sports grocery storeing Spring 2012 Sports market Plan: NIKE raise peal Eddie T. C. Lam, Ph. D 4/21/2012 Table of Contents 1.Product Summary3 2. grocery store compendium3 2.1 Market Growth3 2.2 Trends4 3. Market Demographics4 3.1 Demographics4 3.2 Behavioral Factors5 4. SWOT analysis5 4.1 Strengths5 4.2 Weaknesses5 4.3 Opportunities6 4.4 Threats6 4.5 Competitors6 5. market Strategy6 5.1Mission6 5.2 Marketing Objectives7 5.3 Financial Objectives7 5.4 Target Market7 5.5 Market Positioning8 5.6 Marketing Strategy8 5.7Marketing Mix9 6. Financial Analysis and Forecasting9 6.1 Break-Even Analysis9 6.2 Financial Forecast10 6.3 Expenses Forecast10 6.4 execution of instrument11 7.Concerns11 8. References12 9. Appendices13 Figure 1. NIKE Fuel flock14 Figure 2. NIKE Fuel Band advertisement14 1 Product Summary The NIKE Fuel spruce sum was released by NIKE on February 22, 2012. The Fuel resound is a device that allows the drug s ubstance abuser to track their everyday activities such as walking, running, playing sports, or just cleaning around the house. The users action is tracked and counted with what NIKE calls NIKE provoke.

What NIKE fuel allows the user to do is set a daily or weekly propose total that they pauperism to reach (NIKE, 2012). As the user continues with their activities end-to-end the day, the Fuel band keeps track of their activity, how some(prenominal) calories they shoot burned, and how many steps they have taken (NIKE, 2012). Users can track their do through an IPhone app or the NIKE+ connect software that is avai lable for download online. The NIKE Fuel Ba! nd comes in three size of its: bitty (5.79 inches), medium (6.77 inches), and large (7.76 inches) in circumference (NIKE, 2012). The weight of the fuel band depends on the size of the band, weighing between .95 ounces to 1.13 ounces. at heart of the fuel band is a three axis accelerometer that tracks the users motion and devil lithium polymer batteries that allows the fuel band to stay...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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