Intro to Marketing - Study Notes for the Test (Continues)

Psychographic segmentation is often part of an overall segmentation strategy. Psychographic studies whitethorn be implemented to develop lifelike, 3-dimentional profiles of lifestyles of the firms tar calculate market. When unite with demographic and geographic characteristics , psychographics become imortant in understanding the doings of picture and potential target markets. BENEFIT air divider Benefit Segmentation is based on the attitudes of growths as seen by customer. Segments are developed by asking customers close the benefits they grasp in a good or service. Many marketers gear up benefit segmentation as most useful method acting acting of classifying markets. Benefit analysis provides the best predictor of betray use, level of consumption, and overlap type selection. Daniel Yankelovich revealed people purchase start price watches sooner that high price. PRODUCT USAGE send divider rule of thumb 80/20. 80% of companys utter(a) gross revenue ordain come fr om 20% of its customers. Brand the true is important. Identifying brand-loyal flagitious drug user is profitable for the marketer. To attract heavy users acompany might create various crossing size offerings, promotions, rewards, or financing terms. SEGMENTING BUSINESS-TO-BUSINESS MARKETS. GEOGRAPHIC SEGMENTATION - where the intensity customers are concentrated in geographic locations. It is important when organizing a sales squeeze and market sales management decisions. PRODUCT SEGMENTATION - remove for specific products. North American Industrial compartmentalisation brass (NAICS) a coding system used to categorise incompatible types of businesses and products.

formerly SIC Standard Industrial Classification. END-USE applications programme SEGMENTATION - how industrial purchaser willing use the product. It affects product design, sales force training, advertizing, communications emphasis. AMOUNT SIZE & carriage SEGMENTATION - amout size and growth potential. Allows marketer to concentrate resources where they will have the biggest payoff. Chapter 4 Alternative Market Matching Strategies. family Resources: must cover product development & marketing costs. Differentiability of products: product differentiate from other(a) products. Some products can be produces for somebody segments. If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper