Sociology

VISIONS OF SOCIETY: B ureaucratization 42 * of Society The McDonaldization G EORGE R ITZER R itzer uses the triumph i ffast food chains as a parable for some general trends characterizing contemporary Ameri undersurface society. We have accommodate a nation driven by concerns for tenableness, speed, and fjficiency t wear be so thoroughly illustrated by the McDonalds style i f operation. Food, packaging, and service are purported to move chop-chop and cheaply through these restaurants, gravid customers the most modern ingest experience. Speed, convenience, and standardization have replaced the flair o f design and creation in cooking, the corrifort i f relationships in serving, and the diverseness available in choice. McDonaldization has become so pe1vasive that one can travel to nearly any urban center or town in America and find beaten(prenominal) chainstyle restaurants, shops, hotels, and other avenues for mercantile exchange. This has fostered the homogenization i f American culture and life, streamline along a set i f rational, fjficient, and neutral principles. M at have been the benifzts i f this in large quantities sameness? M at have we lost? Imo what areas onward from fast food has this trend expanded?

A varied process o f rationalization is o ccurring across American society a nd is h aving an increasingly p owerful i mpact i n m any o ther parts o f t he w orld. It encompasses such disparate p henomena as fast-food restaurants, T V dinners, packaged tours, industrial robots, plea bargaining, and o pen-heart surgery o n a n assembly-line ba sis. As w idespread and as i mportant as the! se developments are, it is c lear t hat w e have barely b egun a process t hat promises even m ore e xtraordinary changes (e.g. genetic engineering) i n t he eld to come. W e can t hink o f r ationalization as a historical process and intellect as t he e nd top o f t hat d evelopment. As a historical process, rationalization has distinctive roots i n t he w estern world. W...If you want to disturb a abundant essay, order it on our website: OrderCustomPaper.com

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