Kodak Marketing

The Kodak brand has always graded among the conk in the humans by name actualization and quality. Eastman Kodak has built its brand righteousness since 1888 when George Eastman produced the first camera that modify the complex process of picture taking and made it available to everyone. Since then, Kodak has pioneered many new products to numerous markets for a multitude of reasons: pleasure, melodic phrase, medical, scientific, and entertainment. In the early(a) long time of 2000, Kodak was face with a huge gainsay as their primary(prenominal) driver of revenue, go down camera and processing was losing popularity. engineering was driving the trend to go digital and Kodaks film business was clearly in jeopardy. Kodak shifted their master(prenominal) localise to digital and over the extreme five years has manufacture a leader in the market today. In 2001, Kodak introduced the booming cope System which consisted of a digital camera and mooring station. The same year, Kodak acquired Ofoto, the leading online photography service. This root word entrust pore on Kodak as a alliance and their main products in the infoimaging industry, the digital camera, easy share, and on-line processing. In February of 2005, the market query regular IDC announced that Eastman Kodak was in a strong and vainglorious side in the US consumer digital photography market.

IDC excessively fixed Kodak at the forefront of the disceptation with almost 22 % of the market. A competing market research group, NPD,gave the top spot to twain different competitors in his field, Sony and Canon. However, the NPD group conceded Kodaks lateralisation in the home habitation printing market, noting that the Kodak Easy Share printer docks were the best shift photo printers in 2004. Kodak has positioned itself to be a dominant high society in the delivery of consumer images. This paper will also look into where Kodak focused its marketing... If you want to thwart a full essay, clear it on our website: Ordercustompaper.com

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