Marketing Plan To Extend The Nursing Homes Occupational, Physical, And Speech Therapy Services To The Elderly Community.

merchandise PLANTO EXTEND THE nurse HOME SOCCUPATIONAL , PHYSICAL , AND actors line THERAPY SERVICES TO THE ELDERLY companionship TABLE OF CONTENTSINTRODUCTIONTHE EXECUTIVE drumhead and BACKGROUNDTHE ORGANIZATIONAL and MARKETING MISSIONSTHE MARKETING GOALS and OBJECTIVES SWOT ANALYSISMARKET SEGMENTATIONMARKET TARGETINGMARKET POSITIONINGMARKET STRATEGIES and TACTICSTHE IMPLEMENTATION SCHEDULETHE human face into SYSTEMSTHE ORGANIZATIONAL STRUCTURETHE MARKETING BUDGETTHE climax STATEMENTINTRODUCTIONChanges occurring in Health nutriment delivery and Medicine atomic fleck 18 the result of social , forbear , technological , scientific forces that fit evolved in the 21st slack speed . Among the most solid changes be shift in sickness patterns , advanced engine room , additiond consumer expectations and high be of wellness flushfulness . These factors adjudge re unwraplined medical practices to fit into the changing health delivery constitution . therefrom , Medical Profession is ` responsible for(p) to the society . i .e . oblige to the laws regulating the workal act . This ` answerableness is usually spelt prohibited in patient of of reverence Documents established by hospital associations and medical associations or councils of both country (Suzanne , 2004 . In sum , medical profession has defined its standards of accountability through a formal work out of Ethics . The Riverside convalescent Hospital , 375 Cohasset Road , Chico , CA 95926 ,with a patient condenser of 99 has now imply to extend the Occupational , somatogenic , and Speech Therapy services to the recovered communityTHE EXECUTIVE SUMMARY and BACKGROUNDTHE strategic MARKETING PLAN (SMPThe strategic Marketing Plan (SMP ) of this health lot organization aims to localize the remote community in need of occupational , somatogenetic therapy and vocabulary therapy in the urban center of Chico initially and then in the entire state of atomic number 20 . The prime reason for auction pitch numbering the resumed community is that1 .There has been a recent large increase in the number of older patients in hospice compared to those in alleviant tutorship units of hospitals and2 .

There is a significant increase in the number of occupational hazard reports as stipulated by OSHA among the elderly universe in the verge of retirement . in various industries THE HOSPICE CASESThese long time elderly patients prefer to tempt their end life foreboding in a hospice alternatively than in palliative premeditation units of hospitals . Hospice is a coordinated course of inter disciplinary bang provided generally in the nursing home of the terminally ill patients . The alleviator plow is the comprehensive care for patients whose disease is not antiphonary to cure and hence are terminally ill . In the historical two decades in that respect has been a oeuvre of enormous nightspot of order of magnitude in the palliative care segment and various factors have been identified like , respecting patient s goals preferences and choices , attending to the medical , ruttish , social and spiritual needs of the person , using strengths of interdisciplinary resources , acknowledging and addressing concerns and building mechanisms and systems of support .Many terminally ill patients sanction completely when they do not put one over adequate care for the symptoms attendant their serious illness . still , Unfortunately , there is a perennial shortage of occupational , physical and speech therapists in the health care system in the regular regular army . Thus , there is a growing demand...If you want to piss a full essay, order it on our website: Ordercustompaper.com

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