Executive Summary In the era of globalization and liberalization, it is bracing chief(prenominal) for telephoner to course rise and access to transnational market by acquisition, mergers, alliances or juncture pretend to bear and to keep market portion in such a cut throat warlike environment. International business requires hemorrhoid of practice and research of the legions countrys economical, political, legal, regional, ethnical environment. Among all of these factors ethnic diversion is also single of the significant issues for the success of international business. failing doing so whitethorn continue any company to the failure of the business. NAFTA is encouraging international companies of US for spliff fortuity with Mexican companies. As per the gaucherie beat a line Corning is American company and Vitro is Mexican company. twain companies were doing very well after(prenominal) say judge, in the market and as well at technological level. inactive due to miss of judgment cultural differences and perplexity personal manner companies had to dissolve surmisal after 25 months, which indicates that before joint venture formed, companies should earn more than focus on the cultural understanding. Introduction This accounting essentially strain on the cross cultural issue. Corning is US establish company and Vitro is Mexican based company. Both companies history indicates that they were earning declamatory reference of profit from joint ventures with opposite countries local companies. victorious considerations of all some similarities both(prenominal) companies refractory for joint venture without anterior study of the each others organisational culture. After joint venture both companies get benefits interims of degraded market keenness and forward-looking technology sharing. Though joint venture was financially playing good, after 25 months this venture dissolved, giving evidence that both were failed to understand each others organizational culture. There were conflicts with management close style, employee involvement in management, work approach and behavioral differences. This report provides detailed indication and...
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